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Ariel leading the way in laundry detergent innovation

Ariel understands the need for effective cleaning and the desire to keep clothes looking and feeling the best they can be for longer. Ariels goal has always been to provide powerful cleaning power at lower temperatures. Our Stain Removers and laundry cleansers are a welcome addition to the Ariel laundry family.

Our new Stain Removers provide powerful stain removal in powder and spray format suitable for both whites and colours.

Our laundry cleanser can be added to the wash alongside your laundry powder or liquid to ensure 99.9% of bacteria and viruses are removed from your laundry. It can also be used with your usual fabric conditioner.

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Ariel Laundry Sanitiser

Ariel Laundry Sanitiser

Boost your Ariel wash with this uniquely formulated anti-bacterial laundry cleanser additive.

Make your laundry hygienically clean, even at 20°C.

Just add a cap to every wash along with your fabric conditioner and detergent.

Ultra concentrated dose means more washes per pack and less plastic.

Kills 99.9% of Bacteria & Viruses* and odour producing bacteria to stop those lingering musty smells.

With Touch of Lenor Freshness, ideal for towels, children’s clothes, underwear, socks, bedding, sportswear and more.

Our laundry cleanser meets British standards BS EN 1276 : 2019 and EN 14476 : 2013 + A2 2019.

Boost your Ariel wash with this uniquely formulated anti bacterial laundry cleanser additive to make your laundry hygienically clean, even at 20°C.

Just add a cap to every wash along with your fabric conditioner and detergent. The ultra concentrated dose means more washes per pack and less plastic. Kills 99.9% Bacteria & Viruses* and odour producing bacteria to stop those lingering musty smells.

Scent designed to work in harmony with Lenor Spring Awakening,ideal for towels, children’s clothes, underwe

How To Use

*meets british standards BS EN 1276:2019 and EN 14476 : 2013 + A2 2019
**Independently tested and clinically proven. Dermatologically Tested**

This product contains the following ingredients in order of decreasing abundance by weight:

CAS No. Ingredients INCI Name Percentage Range
51981-21-6Tetrasodium Glutamate DiacetateTetrasodium N, N-bis(carboxymethyl)-L-glutamate; L-Glutamic acid, N-N-diacetic acid tetrasodium salt (GLDA-Na4)10% or more
7173-51-5Didecyldimonium ChlorideDidecyl Dimethyl Ammonium Chloride 50% DDACN/a
MixturePerfumeFragranceN/a
MixtureDimethyl Polysiloxane MixtureN/a
68424-85-1Benzalkonium chlorideQuaternary ammonium compounds, benzyl-C12-16-alkyldimethyl, chloridesN/a
68439-46-3C9-11 Pareth-8Alcohols, C9-11, Ethoxylated 8eoN/a
4474-24-2DyeColourantN/a
63950-02-7DyeColourantN/a

On this website, you can find out the ingredients present in household detergents. Information provided is as required by the European Detergents Regulations (EC 648/2004)

If you would like to find out more about INCI names, please visit the INCI website

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Star Brands Ltd
Dunlop Rd, Redditch, B97 5XP